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Revision Date: October 31, 2018
Our Website is not intended for use by children. We do not knowingly collect information from children under the age of 13. If you are under 13, do not provide any information on this Website. We will never knowingly request Personal Information from anyone under the age of 13, consistent with the Children’s Online Privacy Protection Act of 1998. If we become aware that a subscriber is under the age of 13, we will remove his or her personally identifiable registration information from our files. Please note: we may maintain a record of the person’s name and address in a “do not register” file to avoid subsequent registration by a child under 13.
INFORMATION COLLECTION AND USE
We collect two types of information about users: “Personal Information” (such as first name, last name, email address, mailing address, and phone number) and “Aggregate Information” (such as how many users log on to the Website on a daily basis, information about your internet connection, the equipment you use to access our Website, and other usage details).
We collect Personal Information you provide directly to us. For example, we collect information when you use our Website, shop in our retail stores, call us on the phone, sign up to receive our emails, participate in sweepstakes, contests, promotions or surveys, are referred to us through a third-party marketing promotion, communicate with us via third party social media sites, communicate with us via email, make inquiries or requests concerning our merchandise or services, request customer support, or otherwise communicate with us. By entering Personal Information on our Website or otherwise providing us with your Personal Information, you grant us permission to contact you about select products, companies, and events we think may interest you.
We may use the Personal Information we collect to: present our Website and contents to you, process, track and fulfill your order and contact you about the status of your order, inform you of and administer contests, sweepstakes and promotions, send you surveys about our merchandise or services, respond to your inquiries regarding our merchandise or services, provide you with information, products or services, provide you with notices about your account, learn about your shopping preferences and improve your shopping experience, help us address issues and improve our Website, merchandise and services, protect the security and integrity of our Website, notify you about changes to our Website or any products or services we offer or provide through our Website, carry out our obligations and enforce our rights arising from any contracts entered into between you and us including for billing and collection, to fulfill any other purpose for which you provide it, and in any other way we may describe when you provide the information, or for any other purpose with your consent.
If you purchase merchandise or a gift card for someone else, we may also collect Personal Information concerning the recipient in order to fulfill your request. We will assume that you have the recipient’s permission to use his or her Personal Information for this limited purpose.
When you visit the Website, we automatically collect Aggregate Information about your visit. Collecting this information helps us to improve the Website to enhance your experience while on our Website. Aggregate Information is non-personally identifiable/anonymous information about you, such as pages most frequently accessed by you, time spent on a page or area of the Website, the number of visits to the Website by you, types of browser used by you, or cookie preferences. We can tell the type of computer and web service that you are using, as well as the date, time, and pages that you visit. Aggregate Information is used in a collective manner, and no single person can be identified by that compiled information (for example, the number of people who accessed the Website in a particular day).
We may use Aggregate Information for internal purposes, such as tracking demographic data and providing targeted content to make the Website more useful to our visitors. In particular, we will collect an IP address from all visitors to the Website. An IP address is a number that is automatically assigned to your computer when you use the Internet. We may share Aggregate Information with our content providers, service providers, or other third parties without restriction. We use IP addresses to help diagnose problems with our server, administer our Website, analyze trends, track users’ movement on the Website, and gather broad demographic information for aggregate use in order for us to improve the Website. IP addresses, however, are not linked to Personal Information. We also may use a unique assigned number located with the Website’s URL to determine the website from which you navigated to get to the Website. While this number may not be apparent to you, it does not contain your Personal Information.
USE OF THIRD PARTIES SERVICE PROVIDERS
In certain cases, we may use third parties to fulfill orders, process payments, monitor Website activity, conduct surveys, and administer emails, sweepstakes, and contests. We only share information needed in order for these companies to perform the services requested and they are contractually obligated to protect this information and use it for no other purpose. If you do not want your information collected by us or by third parties for these purposes, you can decide not to participate in these activities. We do not authorize third parties to make additional use of your information. Except as described above, we do not share, rent, or sell information that is collected online to any non-affiliated third party.
THIRD PARTY ADS
We may use a third party provider to place our internet ads and to provide analytics services. The provider may collect anonymous information about your visits to our Website and your interaction with our products and services. The provider may also use information about your visits to this Website and other websites to target advertisements for merchandise and services. This anonymous information (such as your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information) may be collected through the use of industry standard technologies used by most major websites. No personally identifiable information is collected or used in this process. The provider does not know your name, address, phone number, email address, or any of your other personally identifiable information. This may include information about users’ behavior on this Website and other websites to serve them interested-based (behavioral) advertising. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Website and other websites and better understand your online or offline activity. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement, you should contact the responsible advertiser directly. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please click here or here. Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we are not currently set up to respond to those signals.
LINKS TO OTHER WEBSITES
We are committed to providing reasonable and appropriate technical, administrative and physical safeguards to protect against foreseeable hazards such as data loss, destruction, misuse, and improper disclosure. We have implemented reasonable measures designated to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure. Note, however, that absolute security can never be guaranteed. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures utilized in connection with the Website.
We will never request your credit card or other Personal Information by email. If you receive an email that appears to be a request from us for Personal Information, do not respond, as this may be a “phishing” scam designed to steal your information. Never include your credit or debit card number or other sensitive information in an email, as it is not a secure means of transmitting information.
YOUR CALIFORNIA PRIVACY RIGHTS
California Civil Code Section § 1798.83 permits users of our Website that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to firstname.lastname@example.org or write us at: 8100 Denmark Road, Charlotte, NC 28273, Attn: Marketing Department.
RIGHT TO OPT-OUT
We adhere to the requirements established under the CAN-SPAM Act of 2003 for broadcast customer email correspondence. If you are already on our email address list and would like to be removed, please click here.
When you register with us, or if you provide additional Personal Information through our Website, we provide you with the right to “opt out” of receiving future communications from us for direct marketing purposes by indicating that you decline such communications.
If you’ve subscribed and later change your mind, you may withdraw your consent simply by clicking the link to “unsubscribe.” You may choose to have your name taken off of our email list after you have registered or provided additional information by sending an email request to: email@example.com.
If you opt-out of receiving marketing information from us, we may still contact you concerning your specific transactions and communications with us. If you later decide you do not want to be contacted, please let us know by mail, phone, or email. You may also call (704-554-8510) or email (firstname.lastname@example.org). We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
NOTE TO INTERNATIONAL USERS
The Website is hosted in the United States. If you are accessing the Website from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, please be advised that through your continued use of the Website, which is governed by U.S. law (which may not afford the same level of protection as those in your country), you are transferring your Personal Information to the United States and you consent to that transfer.
The Cato Corporation
8100 Denmark Road
Charlotte, NC 28273-5975
Attn: Marketing Department